STAR WARS: ROGUE ONE MARKETING TECHNIQUES

Just a year after the Force Awakens, Disney were already starting to expose the new Star Wars: Rogue one. Although, the key thing with star wars films is that “the key is to not talk about Star Wars 365 days a year” which although may seem long for however that is very short gap for films which therefore enhance the promoting of the new film as “Die Hard” fans do not have to wait very long till the new Star Wars arrive. They began major marketing activity eight weeks before the launch however their main major marketing was to involve the fans and to let fans spread “word-of-mouth buzz”.  

Social media is major path for promoting/ marketing new films especially for the fans as they said they let to involve the fans to help increase the promotion of the new film which resulted in Stars Wars hashtag top trending worldwide which built up even more anticipation for the new film: Rogue one.

Twitter played major part as they partner up with Disney and People magazine to live stream special star wars event that included never-before-seen content which for all those “die hard” star wars fan really increased the promotion of the new film, especially as it included the live stream Q&A with cast members and the director himself!  

Uber: worldwide services used in over 100 cities also helped promote the new Disney Star Wars film. Users who were hailing ubers to the theatres were able to unlock a special Rogue One features which gave access to exclusive video content of behind the scenes, not only that but the Uber car icon was changed to a vehicle that appeared in many star wars such as the rebel X-wing Starfighter.   

Nissan: major car company used to promote the new film: Rogue One. Nissan debuted its Star Wars edition TV campaign, the company experienced record sales of 24,682 just by having a Star Wars edition campaign, and also they believed that with the limited edition vehicle it could tell a story. Jeremy meadows who senior manager for Nissan said, “rogue one model is their number one best-selling model”

Gillette’s “every story has a face” campaign features a star wars themed commercial that focuses on the many people working together on a mission- from a smiling rebel finishing his shave to the stern look of a fellow, bearded soldier and the focused gaze of a female fighter pilot.

Verizon published its very own Rogue One 360 experience on Facebook that allowed user in the cockpit of a rebel fighter who finds more than he hope to on a routine space mission. The branded adventure was viewed over three million times, which enhanced the promotion of the new film: Rogue One.

The promotion of the new film Rogue one featured a lot of female figures in many of the star wars campaigns, including the warming advert that helped donations towards the Philippine general hospital medical foundation. Someone commented, “We want to continue to build on the female audience.  Especially in the Rogue One film, the main character was female, which is why Disney wanted to make an effort to include female in the marketing.