I needed to plan how to reach my Target Audience. In order to plan to reach my target audience, I needed to know who they are such as: The age, gender, ethnicity and social class. I also needed to research their media needs which will allow me to produce a product that will meet their required means to what they are interested in. Finally, I will show how my research has influenced my planning to reach my target audience.
I started by investigating how different brands define audiences in preparation to allow me to create my own audience profile for our production. For example, I looked at how Bauer Media, NME and Sky defined audiences, this allowed me to profiling my audience. As part of distribution for my film, I and members of my group created social media pages such as Twitter, Instagram and Facebook page.
We also created a blog from the website Wix, which was created to be part of our film but allowed us to insight of the main character for a give the audience a real feel to what the character is like before they watch the production. In addition, profiling my audience I worked out why they enjoy the genre; Why would they want to watch my film?; What makes my film different from competing films? and How will my film appeal to the viewing needs of my target audience?
1. Who Is My Target Audience?
British, Male and Female aged from 18-35 who love thriller films, psychological thrillers and TV crime.
2. What kind of films and television are they likely to prefer?
As the target audience for our production is wide range, The younger generation would seem likely to prefer films such as November criminals and Stranger Things, whereas for our older generation films they would likely prefer would be, Gone girl and The Killing which both film and TV show portray psychological and thriller genres which suit best to our production.
3. What platforms do they choose to watch films and where are they likely to see information about films?
Our audience are most likely to watch a film at the cinema such as an Every Man which is an independent network of boutique cinemas with a passion of quality and suits all ages and provides a rich surround sound system for the best experience.
4. What brands do they prefer? (food, clothing, media)
In my mood board, I research different brands that our audience would prefer. I chose wide range to suit for our target audience, for food: I chose places that would suit everyone which was Pret a manger, Starbucks and Chipotle. For Clothing, I chose clothing that would suit more younger area of audience such as Topshop and PINK Victoria Secret. For Films, my other members and I agreed on all films together by watching the trailers and considering our target audience picked wide range of films and TV shows, such as: Nerve, Gone Girl, Netflix, You get me, The Killing etc.
5. What makes my film stand out from the competition?
Our film, stands out from competitors because we showcase an upcoming topic in media about opioids addiction, as our main character, Eve is prescribed opioids to help with her lose of her mother when she becomes addicted and reveals her inner rage.
Very nice work, Lydia. You have set this out clearly with appropriate illustration such as your audience profile. You have indicated the various methods by which you would reach out to your target audience and I look forward to seeing more about these.
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