My Target Audience

EVALUATION: MY TARGET AUDIENCE & HOW I ENGAGED THEM

I needed to plan how to reach my Target Audience. In order to plan to reach my target audience, I needed to know who they are such as: The age, gender, ethnicity and social class. I also needed to research their media needs which will allow me to produce a product that will meet their required means to what they are interested in.  Finally, I will show how my research has influenced my planning to reach my target audience.  

I started by investigating how different brands define audiences in preparation to allow me to create my own audience profile for our production.  For example, I looked at how Bauer Media, NME and Sky defined audiences, this allowed me to profiling my audience. As part of distribution for my film, I and members of my group created social media pages such as Twitter, Instagram and Facebook page. 

We also created a blog from the website Wix, which was created to be part of our film but allowed us to  insight of the main character for a give the audience a real feel to what the character is like before they watch the production.  In addition, profiling my audience I worked out why they enjoy the genre; Why would they want to watch my film?; What makes my film different from competing films? and How will my film appeal to the viewing needs of my target audience? 

1. Who Is My Target Audience?

British, Male and Female aged from 18-35 who love thriller films, psychological thrillers and TV crime. 
























2. What kind of films and television are they likely to prefer? 

As the target audience for our production is wide range, The younger generation would seem likely to prefer films such as November criminals and Stranger Things, whereas for our older generation films they would likely prefer would be, Gone girl and The Killing which both film and TV show portray psychological and thriller genres which suit best to our production. 

3. What platforms do they choose to watch films and where are they likely to see information about films? 

Our audience are most likely to watch a film at the cinema such as an Every Man which is an independent network of boutique cinemas  with a passion of quality and suits all ages and provides a rich surround sound system for the best experience. 

4. What brands do they prefer? (food, clothing, media) 

In my mood board, I research different brands that our audience would prefer. I chose wide range to suit for our target audience, for food: I chose places that would suit everyone which was Pret a manger, Starbucks and Chipotle. For Clothing, I chose clothing that would suit more younger area of audience such as Topshop and PINK Victoria Secret. For Films, my other members and I agreed on all films together by watching the trailers and considering our target audience picked wide range of films and TV shows, such as: Nerve, Gone Girl, Netflix, You get me, The Killing etc. 

5. What makes my film stand out from the competition?

Our film, stands out from competitors because we showcase an upcoming topic in media about opioids addiction, as our main character, Eve is prescribed opioids to help with her lose of her mother when she becomes addicted and reveals her inner rage. 

Filming the Party Scene

Today, In class we filmed the beginning of our opening scene for our film called "One By One". The first scene involves a party scene which you can see on our shot list what the basics of whats happening in the scene.  As we were filming in our media classroom we wanted to create the atmosphere that we were having a party, by using props that we purchased for our film to make the scene as realistic as possible.  

 We ordered strobe lights from amazon which really enhance the atmosphere of the party scene, which we sectioned off part of the classroom and placed the strobe lights around the section, by having the small section it create more of an illusion that it was a party instead of being the whole of classroom and looking empty.  The lighting enabled us to create a realistic experience of a party. The photo beside shows the putting up the strobe lights. 

We also to again create the impression of a party scene, we included more props such as wine bottles and glasses which created the illusion of a party. As there is only three us in the group, to make it more realistic we used other people from our media class to join to which added empathizes to make it seem that there were lots of people, which is why we sectioned part of the classroom which helped maintain the impression of there being lots of people. 

We used a background from the internet and projected it onto the screen which created again more emphasis of more people at the party. 

For Filming, we used a canon 750D, which we used a tripod for different shots to provide stability and to enable a still focus for certain shots, however we also used different shots for other parts of the scene, such as point of view angle of the character, wide shot angle to portray the party and close up shot of the character to show the reaction shot of to what was happening in the scene.      

                                                                               The sound which will use for our party scene will be edited into by using sound effects and music which will be more effective and much clearer.       

Overall, the party scene was a successful and creating the atmosphere was done well due to our props and the way we captured the scenes, by using specific shot types to enabled realistic party scene                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Planning: Shot Types

Planning: The Storyboard

The making of the storyboard, at first everyone in our film production team drew the scenes, however my fellow team member found a website called, "Storyboard That" which created a virtual storyboard.  The story board enabled us to see the layout of film clearly and therefore we knew what we doing in each scene when it came to filming, especially the virtual characters show a visually clear emotion and when acting the character I was able to know what emotions to express on camera. 

Made with Storyboard That
Made with Storyboard That
Made with Storyboard That

Planning: The Shot List

One by One Call Sheets

One by One Call Sheets

Call Sheet Number 1

Lydia O'Reilly- 077*******- oreillylidd********
Marada Kochi- 075*******- kochimarada*******
Chloe Saville- 07506******- chloesavolle3*****
Date:to determine
canon 750D
Lighting: lights dimmed- maybe use strobe lights
Props: party cups-glitter-strobe lights
location: school, media room
Wardrobe- party outfits/semi casual for all characters

The location for call sheet number one will be used mutple times during our filming 





Call sheet Number 2 

Lydia O'Reilly- 077*******- oreillylidd********

Marada Kochi- 075*******- kochimarada*******
Chloe Saville- 07506******- chloesavolle3******
Date: to be confirmed
Canon 750D
Lighting: Natural lighting
Props: elizabeth the doll
Location: Liddy house KT10***
Wardrobe: My character looking slighting scruffy, with makeup






















Call Sheet Number 3 

Lydia O'Reilly- 077*******- oreillylidd********
Marada Kochi- 075*******- kochimarada*******
Chloe Saville- 07506******- chloesavolle3******
Date: to be confirmed
Canon 750D
Lighting: natural sunlight
Props: Elizabeth the doll
Location: West End Recreation, Esher
Wardrobe:comfy outdoor clothing

Lighting Exercise

Planning: Lighting Exercise 

In preparation for the task of filming, we decided to do a lighting exercise which allowed us to experiment with different lighting for our film to obtain either spooky or distorted face which will allow us to see what kind of atmosphere we are aiming for in our film and what the lighting reflections convey on the characters emotion.   

Reasons why lighting is needed in video production

• Lighting will determine the mood of the video

While watching a horror film, you will notice parts of the film the lighting will be very dark at one point, to which this emphasizes the tension and suspense in the film.The lighting in films, adverts or online content will play a huge part in the atmosphere to either create suspense, happiness or even sadness, which is why we experimented with lighting as for our film it shows aspect of horror.   

• Poor Lighting= more time in the editing room 

The lighting must be perfect in order to create the right shot and that it appears clear onto the screens for when people are viewing the content. Which is why you must always have good lighting as it will involve having to re-shoot the scene which will cost more money again.  

• Light determines the quality of your project                                                                                          

The greatest films will have the best quality of lighting which is one of reasons why the film was a big success, however they will have the money to use the best lighting whereas independent companies will not always have as much money to be able to use the best lighting. One technique that is known by most people in film production is three point lighting, which is the most versatile lighting techniques and makes a huge difference in your production.    

• Light determines the quality of your project                                                                                          

The greatest films will have the best quality of lighting which is one of reasons why the film was a big success, however they will have the money to use the best lighting whereas independent companies will not always have as much money to be able to use the best lighting. One technique that is known by most people in film production is three point lighting, which is the most versatile lighting techniques and makes a huge difference in your production.    

Three Point Lighting:  

• ·         Key Light:

This is the main light of the three, it’s placed to the side of the camera and is the main light that helps the subject of the film or video  

• ·        Fill Light:

This is the secondary light and always placed on the opposite side from the key light, which helps fill shadows casted by the key light.  

• ·        Back Light:

The back light is placed on the back of the subject you are shooting. It allows to distinguish the subject from the background of the scene and create a three- dimensional look on camera